How did cotton become associated with some of the world’s most persistent sustainability myths? And what happens when misleading statistics are repeated so often they become accepted as fact?
In this episode of The Thing About Cotton, we sit down with Dr. Keshav Kranthi, Chief Scientist at the International Cotton Advisory Committee (ICAC), to separate fact from fiction.
In this edition, you’ll discover:
• 💧 The real story behind cotton’s water use
• 🌿 How cotton compares with other crops for chemical inputs
• 🚜 How innovation, technology and better farming practices are transforming cotton production
• 📈 Why the industry’s sustainability story deserves a closer look
Listen at: https://ica-ltd.org/about-ica/our-podcast/ (Please note: The podcast will not be available until October 7.)